2.Why creating artwork with bleeds?

Anytime you see a printed image which extends from end to end on postcards, brochures, etc, it has been created with a bleed. A bleed is basically an extension of the image which will be cut off.
The image to the right is one of our own postcards. When printed, it is actually cut 
to a 11 x 6" size. However, the file size is really 11.250 x 6.250". The extra 1/8 inch (.125) per side, is needed so our bindery department can trim the excess and leave a clean centered image without a border. Be sure to create your artwork at least an 1/8 inch (.125) larger per side, than the actual printed size for the best quality.